Bron: SAABsUnitedSAABsUnited schreef: Koeningsegg's secret buisness plan for Saab.
The buisness plan that Koenigsegg Group have for Saab Automobile includes a number of new models and goes all the way to year 2016 writes Dagens Industri.
The newspaper has got its' hand on an internal document that was the foundation for the negotiations with both the EIB and the Swedish governement.
The document points to many new planned models, among thos a totally new eletrical powered Saab 9-3X that will be launched in 2012. Then there also will be hybrid-versions of the 9-5 and 9-3 on the market.
The owners promises, according to the buisness plan, to invest 6 billion SEK (about 595 millions EUR today) in product development from next year and onwards.
The target with the plan is to transform Saab to a true preium brand in 2016. Then they will build more exclusive and more expensive cars and it should be enough with 65.000 cars a year to reach break-even financially.
In the first phase of the plan, between 2010 and 2011, it will need 115.000 cars per year to avoid making a financial loss.
In the buisness plan they clarify the ownership. The main financier, buisness man Augie Fabela, and his russian partner, buisness man and scientist Dmitri Zimin, are main owners in the Dutch "Solsken BV" which in its' turn is the main owner in Koeningsegg Group.
Facts:
The 3 phases for Saab:
2010-2011: present phase
* 115.000 cars sold gives break-even financially
* Average price per car: 189.000 SEK
2012-2015: transformation phase
* 80.000 sold cars gives break-even financially
* Average price per car: 208.000 SEK
* New models including a 9-5 Koeningsegg Edition
2016 - : premium phase
* 65.000 sold cars gives break-even financially
* Average price per car: 280.000 SEK
* New models including a New 900
Kortom: Het grootste nieuws is dat Koenigsegg en SAAB van plan zijn SAAB in zeven jaar tijd te veranderen in een merk dat de benaming "upper mainstream" meer dan waard is. SAAB zal de eerste paar jaar 115000 auto's per jaar moeten verkopen om quitte te draaien, een aantal dat zal dalen tot 65000 auto's per jaar in 2016. SAABs zullen duurder worden, van gemiddeld 189000 SEK in 2010-2011 (nu ongeveer €18500) tot gemiddeld 280000 SEK in 2016 (nu ongeveer €27000). Verder zullen er hybrides en volledig elektrische auto's op de markt gebracht worden door het Zweedse merk. (Ter compensatie ook een 9-5 Koenigsegg Edition naar alle waarschijnlijkheid.)
Als dat maar goed gaat... 
